…Controlled simplicity combine with texture of materials to provide an inviting organic warmth and clarity of display to this boutique shop fit out
All aspects of the project were oriented towards achieving this balance as we attempted to interpret the individual, feminine and organic nature of Morrison’s designs into the design philosophy of the shop fitout, and also in the approach to sourcing trades, materials and fixtures. Simple, well-crafted options were favoured over generic and low-cost items, both to represent a commitment to the retail space and to maintain a marketable point of difference.
The interior the shop is simple, spacious and warm – its combination of natural materials, unique lighting, minimal signage and open floor area representing a space more akin to an art gallery than retail space. The main display space is customer-friendly and functional, whilst the changerooms are luxurious and intimate, encouraging personal service and a positive customer experience.
The Morrison Boutique was nominated for an award in the Australian Institute of Architects Commercial Category in 2008.